RITAS - HAIL BERRY

Picture this. A junior creative, let’s call him Brendan, is working on a RITAS (formerly Lime-A-Rita) brief to introduce a new flavor of canned margarita to football fans.

Brendan presents a pun/play called the Hail Berry. The next thing you know, Matt Leinart is chucking canned margarita at the elderly.  




Credits:
CW: ︎
AD: Lauren Wilson
ACD: Zack Carlstrom
ECD: Nikki Baker, Leslie Shaffer